![]() ![]() Nevertheless, Joe would make a fortune pushing supplements like whey protein, herbs, and amino acids. The Federal Trade Commission (FTC) came down especially hard on their company during the 70's and 80's, and they had to scale back on their operation. Joe and his brother had to fight the government several times over their products claims and ingredients. Today, every top bodybuilder's goal is to win Mr. Olympia the biggest bodybuilding competition. Olympia, finishing 2nd place to Sergio Oliva.įrom there, Arnold Schwarzenegger would popularize bodybuilding like never before, winning every contest until 1975, and would make Mr. In 1969, Arnold Schwarzenegger repaid him by competing at Mr. Olympia contests, which were not very popular yet. Joe was hoping to get more recognition for his Mr. Joe had Hollywood connections due to his Jewish heritage, and his media network, so he was able to get a little-known bodybuilder named Arnold Schwarzenegger a role in the movie 'Hercules in New York'. Olympia bodybuilding contest, which was going to directly compete with NABBA Mr. In 1965, Joe and his brother would start the Mr. Canada, grow their fitness magazines, and train people. Joe and his brother Ben would start their own bodybuilding federation, debuting Mr. ![]()
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